There are many channels for selling your products online. The internet has opened up a global market and enables you to reach a wider audience and new customer pockets. Even business with physical stores is taking advantage of the huge benefits of opening up online stores too.
Process of selling products online
Set up your website
You are spoilt for choice; there are many digital channels you can use, but it’s upon you to choose which one will rhyme well with your product brand and type. You have the options of setting up a website for this specific purpose if you have the means to. This is unlike a marketplace like Amazon or eBay because a person has to click on your website to find your listed products.
You have the freedom to design the website and customize it best to attract plenty of customers. It is howler more expensive considering you are the one who will be doing marketing and SEO so that your site is visible in the jumbled internet world.
Use hosted sites like Amazon or eBay
Shopify, Amazon or EBay offer extensive e-commerce platforms for selling virtually anything online. These sites have already been designed and optimized and what you do is rent space for vending your goods. They have a lot of traffic so you are guaranteed that someone will see your product listed and contact you for purchase.
The marketplace sites have a step by step guide on how to list products online for sale and using PayPal or other systems to receive payment of transactions. What you need to boost sales is a lot of positive customer reviews and sharing the links to social media sites. This option is less costly in the short run.
Use social media
If you have a lot of followers on Instagram, Facebook or Twitter, this can be a free avenue for selling products online. You can upload product catalogue on a Facebook page and share with your friends. Be sure to leave contacts so that those interested can reach you for purchase.
You can also provide a payment method so that people can make payment, and then you deliver the product to them. This is the least costly method because all you need is a social media account and internet connection. Be sure to provide good product presentation using HD pictures or video.